When the time comes, you begin belgium telemarketing list to encourage these people to convert, for which you resort to one of two solutions:
The "old" approach - using a lead form,
The "new" approach - using a chat on the website.
Maybe some of you use both. Either way, your strategy impacts your conversion rate, leads, and sales. Do you know which approach works better? Does anyone even know?
To get to the truth, a survey was conducted among a group of entrepreneurs who were asked 2 questions.
Question 1: Which of the following options best describes your lead generation strategy?
Which of the following options best describes your lead generation strategy?
Additionally, about 50% of companies noted that chat has the highest conversion rates on the site.
Question 2: What brings the most conversions?
Question 2: What brings the most conversions?
At the same time, a third of respondents (about 38%) still use forms to convert visitors into leads. Why is there a discrepancy between the answers to the first and second questions?
To understand the reasons, additional data was collected. The results of the study are below.
Read also: Should you abandon lead forms?
Chat: real people in real time
"Bloop!" - and a chat window appears in the lower right corner of your screen. It has an attractive design in pastel blue tones with rounded corners. You click on it and the chat expands. "Hello. My name is Olga. Can I help you?"
Olga is a real person. You know this because you see three dots appear in the chat as she types her reply. You nod and start texting her: "Hello. Yes, I have one question."
Website Chat, whether it’s a live person or a very convincing bot, is very appealing because it allows for fast and efficient communication. People value speed and immediate satisfaction, and this is more important than ever these days. There’s a certain peace of mind in knowing that there’s a human being out there who can be easily reached to get answers to your questions.
Here's what respondents to the study mentioned above said about why they prefer to generate leads using chats.
Ken Franzen , Neon Goldfish, Inbound Marketing Strategy Development:
"Whenever possible, we recommend our clients to implement chat tools (Drift, SnapEngage, PureChat) on landing pages and individual website pages, such as the pricing page. This increases conversions. Chat is usually used alongside the form, without replacing it completely.
Website visitors want immediate satisfaction, but they don't like calling someone who might try to sell them a product. Chat gives them answers to their questions while feeling like they're in control of the conversation.
Simply hanging up can be difficult for some people because it's rude, but ending a chat session is a completely different matter, it's easier."
AJ Alonzo , demandDrive, sales development and lead generation service:
"I would give the edge to chats. Real-time communication is the aspect that can increase conversion rates like nothing else.
However, we do not refuse to contact customers via forms if the moment is right. However, no matter how quickly you respond to form responses, interacting with potential consumers in a chat is much more effective.
Almost 100% of the leads that come from our web chats convert: at least they make a call with a question about the product. But those who fill out forms are more likely to disappear into oblivion, never having contacted the sales team.
The key idea is to connect leads with sales managers via email right during the chat. This way, you can answer their main questions and prepare the ground for communication with the "salespeople". Both parties to the communication will get what they need."
Remington Begg , marketing agency Impulse Creative:
"One of the main moments after implementing Drift for us was that the forms were not affected. At the same time, chat widgets received one and a half times more engagement (leads) than forms, but the latter remained in effect.
“So, by using both tactics, we increased conversions by 2.5 times.”
Josh Norscott , digital design and development agency Hounder:
“For us as a digital marketing agency, it’s important that live chats generate 75% of all leads on the site.
