The latter includes ranking the belize telemarketing list lead according to its qualification (Lead Scoring) - the level of interest and readiness of a potential buyer/client to close a deal - based on a pre-determined assessment methodology.
During the process of lead generation or nurturing ( Lead Nurturing ), a marketer assigns points to each marketing activity. When the sum of the points received reaches the reliability threshold, the lead is considered ready for purchase, and the marketer forwards the request to the sales department.
Leads of this level are called in English "sales qualified leads, SQLs" - qualified leads suitable for direct sales. If potential buyers require further "nurturing", they are qualified as "marketing leads" (marketing qualified leads, MQLs).
Lead generation is the main goal of any marketer and the "lifeline" of any business. But you must admit that receiving applications is not an end in itself, but only a step towards increasing sales and income.
Below we present some not very optimistic statistics:
25% of the total number of leads are legitimized (that is, they accept the rules of interaction established by the marketer) in the conversion chain and go through the sales funnel until the deal is closed.
50% of legitimate leads are qualified to make a purchase, but are not ready to make one at this point in time.
79% of marketing-level leads never convert into sales.
Internet Marketing Ecosystem
A well-organized lead conversion process
Good process
Properly organized conversion into sales includes leads going through these 4 stages:
Engage visitors into the conversion funnel and convert them into applications on landing pages and websites.
Assess leads to determine their readiness to close a deal and route them to sales at the right time (MQLs, SQLs).
Nurture leads that are not yet ready for the main conversion action.
Evaluate sales results to improve the process.
Trying to save time by sending leads directly to the sales department—which 62% of B2B marketers do—doesn’t end up being particularly encouraging: only 27% of the total number of leads will eventually “mature” to the point of closing a deal.
