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Do you use LinkedIn in your digital marketing strategy ? If not, you are neglecting this powerful digital marketing tool for any professional. At the digital marketing agency nothingAD, we work hand in hand with this powerful social network.
As you know, LinkedIn is a social network that is focused on business and employment . Its goal is to be the network of contacts, but not only that, but rather, the largest professional network in the world, where both companies and professionals can promote themselves, expand their business and can also do networking, since you invite professionals from your sector as well as from other sectors to connect.
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It was founded in 2002 and has more than 150 million active users worldwide (3 of them in Spain). Many people believe that the LinkedIn social network is exclusively intended for job searches, however it is a network with much broader potential and, if used well (as a digital marketing tool) can bring various benefits to your company.
Page Contents
1. LinkedIn as a digital marketing tool and strategy for your company
2. Requirements for creating a business page
3. Advantages of using LinkedIn as a Digital Marketing tool
4. How to design a LinkedIn strategy for companies
1. LinkedIn as a digital marketing tool and strategy for your company
30 million companies use LinkedIn and it has more than 700 million registered users, so it is clearly an ideal social network for establishing contacts, connecting with your audience and even for selling.
It is the network par excellence for companies and where it makes the most sense to have a company page so that users can learn about the company and its products or find new job opportunities. It is also a very effective means of finding new potential clients, collaborators or partners.
There are several ways to incorporate LinkedIn into your digital marketing strategy . But before you start, if you don't have one, you still need to create a business page.
There are two types of LinkedIn profiles: professional and business, and it is from the combination of both that you can obtain the greatest benefits for your business.
The professional profile is a much more active profile, since it is through it that contacts and marketing strategies and sales strategies are made; while the company profile is a more static corporate page.
Therefore, the main objective of your professional LinkedIn profile should be networking. How? First of all, by knowing how to transmit your know-how. You must clearly answer these two questions: What makes you different as a professional? Why are your services the best option?
Through your professional profile you can make yourself kn brazil telegram data 30 million own and contact potential collaborators or investors, a process that you can optimize if you also have a company page . Why? Because you can include the logo or reference of the company both at the top of your profile and in the section on experience, from which the visitor can directly access your company page.
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2. Requirements for creating a business page
Now that you know the advantages of a company profile, you may be encouraged to create one. To do so, you should know that you must meet the following essential requirements:
Have a professional profile beforehand, which will be the “administrator” of the company page.
Have your own URL (the address of your company's website)
Have the right to act on behalf of the company when creating the company page.
Have a confirmed email address associated with your LinkedIn account. If you don't have one, you'll be prompted to add one and verify it.
3. Advantages of using LinkedIn as a Digital Marketing tool
In addition to the reinforcement of brand image or personal brand that comes with having a company profile or page on LinkedIn, it has numerous advantages, just like having other social networks in companies. Below we list some of the advantages so that you can discover what LinkedIn is for:
3.1 Make it easy for potential customers to find you through LinkedIn
LinkedIn is the best tool for attracting clients, completely free of charge. Thanks to the possibility of contacting your network from a personal profile, you can reach your potential clients.
As we mentioned before, this professional social network has more than 150 million active users . Therefore, if you have a business and you don't have a company profile, you will be making it difficult for many of them, including potential clients or potential collaborators, to find you. That's why it's so important to have a presence on LinkedIn.
According to a study by HubSpot, 2.78% of visits to a company's website from LinkedIn become customers, while the figure drops to less than 1% when visitors come from Facebook or Twitter. Furthermore, according to LinkedIn data, 8 out of 10 users of this social network are 35 years old or older, the most powerful age segment from a commercial point of view.
3.2 Improve your web positioning (SEO)
Having a company page improves your company's organic ranking in search engines. Although there are some techniques to optimize the SEO positioning on Google of your company page and your LinkedIn product pages, what has the most influence is the number of active followers you have, as well as the inclusion of keywords in the descriptions of both types of pages.
3.3 Simplify your way of networking
Users of this social network are linked to the professional field, therefore, it is a much more focused and segmented audience. Through your company page you can find strategic partners and generate synergies in a quick and agile way if you are active on LinkedIn. In addition, you have the information and contacts of your potential collaborators at the click of a button.
3.4 Generate traffic to your website
And this is not just any traffic, because traffic coming from LinkedIn is qualified traffic. When a user arrives at your website, don't let them get away and have an inbound marketing and lead capture strategy ready .
3.5 LinkedIn allows you to create product pages
Product pages are an extension of company pages, so you can only create them once you've created your company page. These types of pages allow you to promote a specific product or service to a specific segment of customers. You can create up to a total of ten product pages for your company.
