content strategy
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If you have a company and you want to be visible in the online environment , it is essential to design and carry out a content strategy and audit, preferably with the help of a content marketing agency . Unlike what many believe, a content strategy does not only refer to generating posts for your blog, it also includes visual resources, downloads, webcasts, videos, etc. that is, everything that is likely to be consulted by your buyer persona who, through different channels such as social networks, search engines, emailing, will reach your website.
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Page Contents
2. Why carry out a Content strategy?
3. Steps to manage a content marketing plan
4. How to manage successful content marketing?
5. How to create a content strategy
6. Creation of Optimized Content
7. Content Marketing Examples
6. Benefits of carrying out a content strategy
1. What is a content strategy?
Content marketing is about providing truly relevant and useful content to your prospects and customers to help them solve potential problems they encounter in their daily lives. A content marketing strategy , also called a content strategy, broadly consists of defining what topics are going to be covered, with what degree of depth or in what way, and to whom it is going to be addressed, but not only that but also when we are going to offer each content and how often.
A content strategy is, above all, an idea that creates some kind of differentiation. In this sense, brands, in their long-term work, have to work with strategic thinking to determine how they are going to position themselves in the market.
One strategy, for example, could be to find a very defined target and offer specific content to direct their attention.
Another strategy could be to opt for engaging content so that your brand's community becomes stronger and, by extension, ends up consuming more.
Now that you know what a content marketing strategy is , you can see that it can be approached in different ways. In any case, it will depend on your starting situation and the objectives you have set for yourself.
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2. Why carry out a Content strategy?
A good content marketing strategy will help us attract qualified traffic to our site and will help us position our company as an expert in the field we are working on by responding to user concerns, and at the same time, it will help us generate greater brand visibility.
A good content marketing strategy will affect all areas of your business. Let's look at some examples:
When it comes to SEO , search engines reward companies that publish quality content consistently.
Before implementing any social media strategy, it is essential to have developed a good content marketing strategy, since both will go hand in hand.
For a PPC campaign to be successful, it is essential to offer valuable content that solves prospects' problems.
To get new leads that are likely to become customers, it will be essential to offer content that provides valuable information in our Inbound Marketing strategy.
As you can see , your company's digital marketing strategy will not achieve good results unless it is accompanied by a good content strategy.
3. Steps to manage a content marketing plan
Be clear about the objective
Why are you creating content? Are you looking to increase your sales? Do you want to attract traffic? Will it be part of your inbound marketing strategy ? All of these possibilities can work perfectly. For example: according to statistics provided by Semrush, your website traffic can grow up to 55% if you design an effective content plan. You can have different objectives, such as selling more, building a community, attracting new customers , offering reliable information to your followers, etc. Determining this will help you know what type of strategy you should implement.
Define your audience
It is essential to know who your buyer persona is, in order to know how to approach them. Define your language and, more importantly, the networks or media through which you are going to produce that content. Creating a strategy on Tik Tok (very focused, for example, on a particularly young audience) is not the same as writing specialized articles for your website. Therefore, once you know who you are going to talk to, it will be easy to see which channels are the most appropriate to start communicating with your audience, as we will see later.
Mark the narrative lines
This is part of the most difficult part of the content strategy: find the ideas or different topics that you are going to deal with. Ideally, you should not go beyond three or four narrative branches. However, make sure that they fit well with both the objectives you are pursuing and the audience you are addressing. And above all, make sure that they are relevant and provide value.
4. How to manage successful content marketing ?
The steps to manage a content marketing plan that we discussed above are just the basic elements that you need to think about at first. Development and planning, as we will explain below, have to be much more complex and detailed. In order to manage a good content marketing strategy, you should take into account the following aspects:
Analyze the environment and opportunities
Take a close look at your competition and try to find a space where your content has a differential value compared to other companies. For example, within your sector there will be many other compani brazil telegram es that are offering interesting content and information to their consumers, always taking into account the objectives they have set. How can you try to counteract this? Look for ways to differentiate your content (either by the topics you choose, the way you deal with them or the audience you target).
This doesn't only have to be supported in a structural or theoretical way. Try to focus on specific aspects that you can design and modify. If your content is going to include blog texts, you will need a keyword plan that you are going to use. For example, you can look for words that are easy to position and have a high search volume.
Understand your buyer persona
Until now we have only looked at the public as a broad target . But it is time to define your buyer persona well , to create a typical profile of the average consumer or user you are targeting. You can have more than one buyer persona for your company and the content marketing strategy will be different for each one, the more defined and limited it is, the better.
This will not only help you understand the channels to communicate with your audience, but also their concerns. Or, to put it another way, what they can expect from you so that you know how to offer it to them through your content. It will also help you when scheduling your content. For example, targeting a teenage audience (with free afternoons) is not the same as targeting a more adult, working-class audience (with generally busy afternoons).
Language, cultural references to add, and the type of relationship you can maintain with them will also begin to develop at this level. So, the more information you can gather at the beginning, the easier it will be to generate small aspects of the strategies you are going to carry out later on.
Start creating and managing content
Now comes one of the most delicate phases and, properly speaking, the one that will take the most time. The first thing here is to have a series of ideas that can be applied to your brand and the needs of the moment. That is to say: what are you going to talk about and how will you do it (channels, times)? Determine a frequency and the main topics, but above all analyze the needs and the value that your brand can have in comparison with your competition and examine the most appropriate times and channels for your publications, so you can determine a frequency from which to start working. And at the same time, the designs of advertisements or publicity that you can add if it is an investment that you consider pertinent.
