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Pain points in marketing
What are pain points?
Pain points are specific problems that your brand's potential customers experience and that your products or services could solve.
Customer pain points can be very diverse, so to find them, we must always maldives email list from a deep knowledge of our buyer persona and the challenges they face on a daily basis. Sometimes, customers are not aware that they have a problem, so marketing's job is twofold: on the one hand, making them discover the pain point and on the other, convincing them that your product or service is the solution.
To better understand customer pain points, we can classify them into four broad categories :
Financial pain points – Your prospects are spending too much money on their current vendor, solution, or products, and they want to reduce that spend.
Productivity pain points – Your prospects are wasting too much time with their current vendor, solution or products and want to make more efficient use of their time.
Process pain points : Your potential customers want to improve processes. This pain point is especially applicable in B2B marketing, where customers are companies that want to be more efficient in their day-to-day operations.
Customer Support Pain Points – Your potential customers are not getting the attention they need during the sales and post-sales process.
Categorizing pain points into these categories helps you decide how to position your product or service as a solution . For example, if your customers’ problems are productivity-related, you can highlight how easy your product or service is to use and how it will help them be more efficient and save time.
Of course, it is important to bear in mind that problems are not usually easy to solve... otherwise, they would not be problems! In many cases, pain points are not easily categorised, as they combine difficulties from different categories that feed back into each other. Therefore, we have to do a thorough job to identify what the pain points really consist of and how we can propose solutions.
How to detect your customers' pain points
While many of your potential customers are likely experiencing similar problems, the causes and ways to solve them may be different. That’s why it’s necessary to spend time doing in-depth qualitative research .
It is important to note that pain points are often very subjective, so it will not be easy to detect them with closed surveys. Instead, we will have to spend time and resources listening to both customers and the sales representatives who deal most closely with them. Let's look at some of the most commonly used methods to obtain information about pain points.
