How do we boost these brand searches? Essentially, by doing a good job and taking care of our users. As I mentioned above: improving their experience on the site.
These brand searches are very positive for several reasons:
We have no competition in Google results, since we will appear first.
Google's algorithm will understand that many people want to visit only us, so it will start treating us as someone important in the sector.
We will be less dependent on Google's algorithm and possible drops in rankings, since we know that many people will search for us by brand, and we will always come out first there.
As you can see, working on branding or our online reputation has enormous benefits for SEO positioning. Now it's a matter of being consistent and rowing in the right direction so that our users are satisfied.
Take advantage of other ways to do SEO
Although web page SEO is an important branch, within web positioning there are some aspects with peculiar characteristics:
Local SEO
If you have a local business, you will be interested in covering keywords with a local focus, such as “SEO consultant Córdoba”, for example.
But, in addition to this, there is the possibility of registering your local business on the Google Business Profile platform , where you can create the listing for your local business and appear in the list of local businesses on Google Maps .
Google Company Profile
You've probably searched for "restaurants near me" and a Google map of nearby restaurants has appeared, right? Well, that's how you can do it by registering your business on this platform.
Or, for example, if you are looking for business schools, they are also likely to rank in Google listings with local results . There are many terms that Google Maps rank for to benefit you.
Some factors that help position cape verde email list your Google Business Profile listing are the number of reviews and their rating , as well as the information you fill out on your listing, whether you are open when they do the search, and the words they use in the reviews they write for you.
Without a doubt, this will give you greater visibility thanks to Local SEO and you will be able to receive more calls or clients through this platform.
International SEO
If you have more than one language or country as your target audience , you should establish an international SEO strategy.
Typically, this involves creating a version of your website for each language or country , as well as correctly setting up tags called “href lang,” which tell Google what language the content is written in and what country it is targeted at.
