The SWOT analysis is one of the great classics of marketing strategy , and with good reason, since it is a very valuable tool to help us understand the situation of our company.
But on its own, the SWOT analysis cannot give us a complete picture. In order for the conclusions of this analysis to be truly applicable and to be able to use them to define our marketing strategy, we must rely on a complementary tool: the SWOT analysis . We will tell you what both consist of and how to use them with your brand.
Do you want the best templates to create a step-by-step and effective marketing plan? Download this free pack here.
What is SWOT analysis?
The SWOT analysis is a tool designed to assess a company's situation and guide decision-making. Its benefits include identifying obstacles that are preventing the company from achieving its goals, better understanding the possibilities and limitations of different problems, and finding new solutions to the problems.
SWOT analysis
The SWOT analysis is divided into two sub-analyses: internal and external.
Internal SWOT analysis
The internal SWOT analysis evaluates the factors that are intrinsic to the company, both positive and negative. Thus, its conclusions are divided into two categories:
Strengths : The positive factors that a company has that give it malta email list advantage over its competitors. For example, good product design or low shipping costs.
Weaknesses : Negative factors that are a barrier to standing out from the competition. For example, inefficient customer service or a product that can be easily copied by other brands.
External SWOT analysis
The external SWOT analysis evaluates the environmental factors that affect a company's situation, both positive and negative. Therefore, we would have two other categories to consider:
Opportunities : positive factors in the business environment. For example, a change in consumer habits that favours the e-commerce sector or the appearance of government aid for digital entrepreneurs.
Threats : negative factors in the company's environment. For example, a possible brain drain to competing companies that offer very attractive conditions or new legislation that is detrimental to our sector.
Marketing strategy: how to do a SWOT and CAME analysis?
-
- Posts: 83
- Joined: Thu Dec 05, 2024 4:34 am