The Spanish company BKL , a leading firm in the field of electric vehicles (it designs and manufactures vehicles for all types of sectors and activities, including family vehicles, personal mobility, cargo, cleaning, etc.) has entrusted its global account to Parnaso . The assignment has taken place after the Spanish company carried out a selection process of agencies in order to find a new marketing and communication partner to face a new stage of growth and expansion that it faces in order to establish its presence in the market over the next few years, both nationally and internationally.
The company, created in 2013, has its headquarters in Seville list of madagascar consumer email and has sales offices and presence throughout the country. During this time, it has closed strategic agreements with major players in the distribution sector such as Correos or MRW and with different Spanish town councils, in addition to activating its sales platform focused on the end consumer. In addition to operating in Spain, it has a presence in key markets such as Germany, Holland, Portugal, Italy, Switzerland, France and Finland, where it has a representative market share thanks to the high penetration of its models of electric bicycles and scooters, mainly. All BKL products are designed, manufactured and assembled in Spain.
In this new phase, the independent agency will build the marketing strategy and the global communication plan, covering everything from the strategy to the design and production of the different promotional and advertising actions for the brand and its products. It therefore takes on all of BKL's day-to-day work globally in the areas of branding, marketing, advertising, communication and digital, in order to provide cross-cutting coherence to the brand and its commercial communication in all the markets and sectors in which it is present. "BKL's products are eco-friendly, light, intelligent and very easy to use - the agency points out - Suitable for street cleaning, logistics distribution, tourism, travel in large industrial areas and for personal mobility. We are very grateful for the trust that BKL's management has placed in our agency and very excited about the challenge of being able to help them in their new stage of expansion. Without a doubt, the project is very attractive and has all the ingredients to become a success story."