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Benefits of evergreen content
Evergreen content has numerous benefits, including the popular snowball effect . This means that when you have numerous evergreen articles and add content on a regular basis, you create constant and ever-growing web traffic.
Another benefit of evergreen content is that it can be reused . Although we are talking about content that does not expire, it can always be expanded, new internal links can be included if related malta email address has been created afterwards or, even if it loses SEO positioning , changes can be made to reposition it.
It's also a more shareable type of content . Obviously, though, it needs to be interesting and easy to read. Using images, lists, videos, and other elements can help make it more visually appealing and, therefore, much more shareable.
Although publishing evergreen content is very attractive due to its benefits, the following factors must be taken into account:
Requires more research: In order for the article to be really good and better than the competition, it is necessary to invest time in research. This way, all the questions that the user has about the topic being discussed will be answered.
Greater investment of time: you have to create a long-lasting article, so you will have to spend time creating the elements that will accompany the text.
You should speak in general terms and avoid very specific data so that the content will be just as interesting and useful in a few years.
Despite these minor drawbacks, having evergreen content is worth it because, as we have mentioned, it increases organic traffic, which is one of the main objectives of content marketing.
