According to Marktest 's E-commerce Barometer , more than 60% of respondents shop online, which means that an estimated 5.2 million Portuguese people shop online. This means that the number of online purchases has been increasing in recent years, probably due to the convenience, speed, security and possibility of buying items from different countries, from any location.
In the jewelry and goldsmithing sector, we have also seen the gambling data turkey of more and more exclusive online jewelry and goldsmithing brands. At the same time, others have reinvented themselves after having originally been created in a more traditional way, from a physical store.
Read on to learn how to create an online store and start selling costume jewelry through a virtual channel.
Discover 5 tips for selling costume jewelry in an online store!
1. Create an e-commerce platform
One of the best ways to sell your costume jewelry and jewellery online is from a virtual store, through an e-commerce website, that is, via electronic commerce.
An e-commerce website is an excellent opportunity to bring your brand online, with everything your customers need in one place. You can create your platform quickly and easily using Vendus Go!, a tool that allows you to receive and process your customers' orders in just a few seconds and create your online store without complications, from any location and at low costs.
From a website, you also have the opportunity to provide an online catalogue with all your items, divided and categorised by product type (necklaces, bracelets, rings, earrings and others), with quality images and from different angles. You can also use interactive videos to improve the user experience, provide a digital size guide and allow customers to share reviews, in order to support new customers in their choices.
Additionally, it is essential to invest in offering different payment methods (Paypal, MB way, multibanco reference, credit card and others), which maintain security in transactions and the protection of all data.
In addition, it is important to offer purchase support services, especially if you have a jewelry store, where you sell high-quality and specific materials, as well as good after-sales service (warranty service, customer support, exchanges and returns, among others).
2. Be present on social media
A large proportion of Portuguese people use social media on a daily basis, which has become part of their lives and routines. Some of the most used social media networks in Portugal are Instagram , Facebook , TikTok , YouTube , LinkedIn and Pinterest .
Each of these social networks has a different target audience and objectives, which means that companies must analyze each specificity in detail, taking into account their own target audience and business positioning.
For a jewelry or costume jewelry store, we recommend that you explore at least the potential of Instagram , Facebook , Pinterest and TikTok , as they can have a great impact on the visibility of your store and interaction with potential customers, through the dynamic sharing of images and videos of your products. Instagram , for example, also allows you to sell products directly, using some exclusive features.
3. Create partnerships with Digital Influencers
Although some people and companies still do not understand or recognize it, digital influencers are currently considered one of the online communication channels with the greatest return and impact for companies.
This can be explained by the need for customers to identify with the brand and the pieces. Seeing them being used in different contexts and occasions, by real people, creates a certain empathy and relationship of trust.
Influencers can be a way to humanize your jewelry brand and make it known to a large number of people. To do this, it is essential to choose these influencers strategically, to ensure that they have the same target audience in common, or part of it, and that they are people with whom the brand identifies and whose positioning is similar.
