The inbound marketing methodology is based on attracting users to our brand organically, instead of using traditional advertising media to contact them.
But it's not enough for them to visit us: the crucial step is to get them to trust us enough to leave us their details and become leads . What's more, we want these leads to be qualified, that is, to have a high probability of becoming clients.
Ultimately, when it comes to leads, we're looking for both quantity and quality. So here are all the tips to get a ton of qualified leads and give your inbound marketing a boost.
Are you thinking about developing an Inbound Marketing strategy for namibia email address company and have questions? Click here and book a free consultation with us .
Lead generation: how to get many qualified leads
How to get qualified leads: the 10 definitive tips
1) Identify your buyer persona
In order to offer a good customer experience, you need to know who you are targeting. And to do that, the first step is to identify your buyer persona .
A buyer persona is like a "robot portrait" of your ideal client , name and photo included. It helps you get a quick mental image of your target audience and make decisions based on it, for example, "Would this content be of interest to John Doe?"
To create your buyer persona, start by thinking about who the people are who could benefit most from your products and services, define their demographics, and describe what their needs and pain points are and how your brand could help them solve them.
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2) Align your marketing and sales teams
The lead generation process involves two departments in your company: first, the marketing department, which is responsible for attracting users, convincing them to give you their details and starting to guide them on the path to conversion. And then, the sales department comes into play, which takes the final steps to convert a lead into a customer.
In many cases, these two departments are not well coordinated with each other and this generates many inefficiencies, such as contacts that are lost along the way or leads that reach the hands of the sales department without being ready to convert.
To improve cooperation between marketing and sales, you need to sit them down together to agree on a customer journey map , specifying when and through which channels contacts will be passed from one team to the other. Then, organize a weekly meeting to ensure everything is flowing smoothly.
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3) Implement a lead scoring system
As we have already said, a qualified lead is one that has a high probability of becoming a customer. But how can we measure this probability objectively? Very simple: through lead scoring .
Lead Scoring
Lead scoring is a technique that consists of assigning a score to each lead based on a series of attributes . The more that attribute corresponds to that of the ideal client we have defined in our buyer persona, the higher the score will be. For example, we can assign more points to users who live in a certain city or who have children of a certain age. We will also assign points based on the actions that the lead takes throughout their customer journey, such as opening an email or downloading content.
Lead capture: how to get lots of qualified leads?
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