Images, fonts, and logos form the visual identity of your brand and are key to positioning yourself in the minds of consumers. Read on to learn how to create an email design that converts and save time designing templates for your email marketing campaigns with tools like the ones we present below.
TABLE OF CONTENTS
How to make a good email marketing design
Create a good email structure
Balance text and images
Use blank spaces
Choose a legible font
Highlight the CTA
Incorporate icons, animations and GIFs
Adapt your email design to mobile devices
Test the layout in list of monaco consumer email different email clients
Key tools for designing effective email templates
Customize the design of your emails with MDirector
How to make a good email marketing design
How to make a good email marketing design
Following these tips will help you create good designs for your email marketing campaigns:
Create a good email structure
Every email that is going to be part of an email marketing strategy must be structured around a header, body and footer:
Header . This is the main area and consists of the subject line, a short text that appears at the top and is intended to capture the recipient's attention and motivate them to open the message, the preheader, a text fragment that appears next to the subject line in the recipients' inbox, and the sender's name and email address, which should be easily related to your brand or domain.
Body . This is where all the important information should be laid out. There are two specific aspects to consider: personalization and CTAs. The first involves tailoring the content to each recipient individually. The second calls on recipients to take a specific action, such as clicking a link, downloading a resource, or making a purchase.
Footer . This is the section located at the end of the email and contains additional and relevant information for the recipient. It includes, for example, links to important pages on your website and your social media profiles, contact information or the option to subscribe and unsubscribe , as it is a legal and ethical requirement in email marketing.
