Major competitors such as Amazon and Zalando , among others, occupy a large part of the market, making it a challenge for small fashion e-commerce companies to position themselves in the sector.
How to achieve good SEO positioning in highly competitive online stores? Through strategies thailand consumer mobile number list such as Inbound Marketing , among others, communication methods can be enhanced and SEO improved .
In this article we will delve into the key factors for having the best SEO in the competitive fashion sector and what are the Digital Marketing trends that must be followed to keep an online store afloat in this sector.
Online Marketing in a fashion ecommerce
Effective digital marketing strategies can help to effectively position a fashion e-commerce.
For this reason, companies in this sector must invest resources in online marketing to achieve a good position in the market; working on SEO is essential for small e-commerce sites to gain presence and visibility against the competition of large giants in the world of fashion.
In the fashion sector, there are a large number of competing brands offering the same type of products, and therefore, they are very similar online businesses.
To differentiate themselves from their competitors, these businesses must invest in their brand image through fashion marketing techniques .
A clear example of companies that sell practically the same thing and manage to differentiate themselves thanks to their brand image is Custo and Desigual.
Unequal and Custo Barcelona brands.
Unequal and Custo
Fashion companies are responsible for analyzing their target audience and determining the behaviors and tastes of their consumers to develop marketing strategies focused on increasing their sales , but it is the consumers who experience browsing and digital dealings with the brand and who ultimately position it (favorably or negatively) in their minds.
Consequently, Digital Marketing in the fashion sector must understand the desires and needs of its consumers in order to satisfy them and thus achieve positioning.
Finally, it is worth mentioning that trends are very important in the fashion sector. Prescribers, influencers and bloggers have a strong influence on consumers today as they are the protagonists who set trends.
Therefore, fashion brands should try to appear regularly in these types of publications in order to achieve good positioning.
Those who are not up to date with trends and do not implement fashion marketing strategies in a sector as volatile as fashion , simply will not be able to position themselves.
This type of business requires very well-planned strategies, so today we will tell you the main secrets.
The pillars for online positioning in fashion
We can talk about the following basic and fundamental pillars on which to design a good positioning strategy for a fashion ecommerce:
Attractive value proposition
Online store and blog with SEO work to increase visitor traffic
Active presence on the most important social networks , especially Instagram
Paid advertising campaigns on social networks
Excellent customer service in the virtual store , if possible, it is advisable to introduce a chatbot.
Loyalty programs
Post-sale follow-up
Email Marketing / Newsletter
Google Shopping and Merchant Center campaigns in Google Ads
As we can see, SEO , Content Marketing , and inbound Marketing in general are important in the fashion sector, as well as SEM and paid advertising on social networks .
