An important part of marketing is thinking of new ways to attract more attention to your website. Doing so has multiple benefits for any business, including branding and sales , as well as increasing subscribers .
The connection between web traffic and successful email marketing is huge: the more visitors you attract to your website, the more opportunities you have to add them to your list and establish strong, impactful relationships with them. To find out how, we invite you to continue reading and learn 12 creative ways to increase traffic to your website.
Types of web traffic
Before we get into the details of how to increase traffic to your website , you should know that there are six types of traffic:
Organic traffic
Organic traffic refers to visits achieved without investing money , coming from searches on search engines (Google, Yahoo, etc.).
To get organic traffic, it is necessary to optimize the content of the website with keywords that respond to the intention of the users. Hence the logic of creating and working on a blog strategy .
Paid traffic
This is traffic that comes from paid ads , such as pay-per-click campaigns and social media ads.
One of the key canada phone number list differences between organic and paid traffic is that to get or increase organic traffic to your website, you need to work on different aspects of the website to position it on the results page. The results of an organic strategy are seen progressively, while the results of a paid strategy are perceived more immediately.
Referred traffic
This is web traffic that comes from links on other websites . Examples include link building, sponsored content, links from reports, and mentions on blogs that point to your website.
With referral traffic we are not only attracting visits from other sites, but it also increases the perception that our site is relevant to search engines .
Direct traffic
This is traffic from users who already know your brand and are automatically directed to your website.