There are companies - and in this post we will look at some examples - whose culture is visible to everyone and is recognized as such. Employees work happily because they share vanuatu email list the company's values. And at the same time, the company strives to maintain that happiness, as it brings positive results, such as greater productivity, a healthy work environment and more fluid communication between its members.
Corporate culture can be defined as the set of experiences, habits, customs, beliefs and values that identify a human group; in this case, the members of a particular company.
However, a company's organizational culture should not be an abstract or static concept. All members of the company must feel it in their skin and use it as a guide when working. Therefore, it is important for business leaders to perceive that corporate culture must include a good dose of innovation.
In this post we show you the different types of corporate culture that exist, what the elements of corporate culture are and why the culture of some companies is different and innovative.
Take note! We also tell you what a people-oriented culture is and give you 3 golden tips to start defining your own business culture.
5 elements of corporate culture
The different types of business culture are governed by a series of elements that must be present in the definition and transmission of organizational culture.
Vision: This is a stated purpose or set of goals that define where the company wants to go with the results of its activities. For example, the vision statement of the technology company, Apple, says: “To make the world’s best products and leave the world better than we found it.”
Want to know more? Learn how to create a business vision in 6 steps with real examples.
2. Values: These are the traits that characterize the company and guide it on a daily basis. Values serve both to guide the work of employees and to create commitment to customers who identify with them.
3. Actions: the actions or practices of a company are the activities that all members of the company carry out guided by the values that were defined.
4. People: In some types of business culture, people are the central element, since without them nothing would be possible. Learn more! Read: What is work culture? 4 tips to innovate in Mexico .
5. Space: The space or place where the company's activity takes place is also fundamental in defining its organizational culture. Some work spaces are specially designed to encourage collaboration and dialogue between work teams.
You may be interested in reading: How to create a business philosophy in 5 steps?
This type of corporate culture is driven by achieving exceptional results in the market by exalting its main figure. To the outside world, the credit goes not to the employees, but to their leader.
Want an example of this type of business culture? Remember Henry Ford , the American businessman who founded the Ford Motor Company? Ford is remembered as an innovator of his time, as he made the automobile accessible to the lower classes and established its end as a luxury item.
He also promoted social studies within his organization to improve the company culture and paid the best salaries in the industry. However, success soon turned Ford into a tyrannical leader who took all the credit for the company and only surrounded himself with people who said “yes” to everything. He created a culture of fear and lost several businesses and valuable employees because of it.
