The restaurant and hotel sector suffered some fluctuations in sales, greatly impacted by the measures and effects caused by the COVID-19 virus.
That said, many entrepreneurs have seen their businesses close due to overseas chinese in worldwide phone number data drop in profits. However, there are some ways to mitigate this negative impact and, in a normal situation, increase your restaurant sales.
Don't know what to do to increase your restaurant's sales?
Discover these 12 tips and see the amazing results you can achieve in your business!
1. Restaurant review and booking apps
There are several applications and websites focused on evaluating restaurants, bars and cafes, giving customers the opportunity to exchange feedback on various aspects of the space, including its location, service, price-quality and other factors.
The best known and most used by the Portuguese are Tripadvisor , Zomato or The Fork , which help customers find the most suitable restaurant for their desires and type of meal they want, filtering by location, best rated in the city, type of meal (burgers, pizzas, Chinese food, among others) and purpose of the dinner (romantic, for groups, healthy, among others).
It is important to position your restaurant on these types of tools and work on your profile so that you can be found more easily, gather feedback from your customers and interact with them on these platforms that are known to have a direct impact on your sales.
2. Social networks
Nowadays, having a presence on social media is a must for most businesses. When it comes to restaurants, social media can have a huge impact on attracting new customers and retaining current ones.
Platforms such as Facebook, Instagram and Tik Tok, in particular, can be used by restaurants to share photos and videos of their dishes or space and events, announce new products, indicate their opening hours, share their customers' experiences, showcase their services, mark their location and many other activities.
These tools can have a positive impact on your sales if you take advantage of all the features they offer, namely paid advertising .
Tip : focus on the quality of your images because “eyes also eat”.
3. Influencers
Influencers have had an increasingly greater impact on the decisions of the general population, which has led many brands to realize that they can be a very advantageous means of reaching customers.
In the restaurant sector, some restaurants and bars are already investing in Influencers to promote their services and products, by sharing Instagram stories, reels, photos, videos or opinions on their own social networks. If this type of publication is done organically, it is possible to reach a large number of people, who may automatically become interested in trying the dishes or visiting your space, directly affecting the restaurant's customer traffic and sales.
4. Google My Business
For those who have a physical space, it is essential to have a Google My Business account. This is the only way to appear in the first results on Google or Google Maps when someone searches for restaurants near your location.
To maximize the benefits of this tool, you must mark the location of your space on the map, fill in information regarding your opening hours, services you offer, type of food you sell, photographs of the space, menu and other relevant information.
By having an account on this tool, customers can also rate their experience in the space, ask questions and interact with you. The more interactions you have, the more likely you are to appear in the first search results and gain a good organic positioning, which will impact visits to your space and, consequently, your sales.
5. Website
For those who have a store or restaurant that sells goods and/or services, it may make sense to have their own online platform, where they can have all the relevant information about their services.
In the case of restaurants, you can use your own website to provide contact details for the establishment, location, photographs, set menu or daily menu, allow customers to book tables using forms, and share customer feedback.
