For those who have their own business, one of the main purposes of the business is to make it a profitable and lucrative project , that is, for revenues to be higher than the expenses generated by the activity. To this end, all of the company's investments and costs must be planned and, through customer attraction and loyalty strategies , generate profit and increase sales.
In the case of mechanical workshops, since it is a highly competitive and qualified market, it is important to monitor the competition and put into practice some strategies, which can boost the workshop's sales.
Discover these 8 tips to increase your workshop's sales:
1. Ensure good customer service
This is an essential factor for the proper functioning of any business. However, many amazon database forget to invest in this area, despite the relatively low cost of implementation. To ensure quality service, it is essential to create policies and actions that promote good relationships with customers, whether during the provision of a service or after the sale.
During customer service, it is important to focus on speed, politeness, friendliness, patience and care for customers, so that they can feel that they are part of the process and a quality experience, which guarantees comfort and trust in the work provided by the workshop employees. To this end, a good strategy would be to create a dedicated space for customer reception and service, with a clean and tidy environment, which will guarantee greater credibility, trust and comfort for customers. You can also improve the experience with additional services, such as offering coffee and providing free Wi-Fi.
Invest in creating strategic sales policies and training your employees in new technologies, products and work tools, in order to offer a personalized service, since an effective team transforms customer trust.
Additionally, it is essential to maintain a relationship with the customer after the sale, by providing assistance services or other incentives to maintain customer loyalty.
2. Invest in good quality products and services
In general, many auto repair shops focus their strategies on offering a fast service and forget to ensure the quality of the service. This is not the best practice, as it can negatively impact the reputation of the shop in the market and the feedback from customers, who will have to waste more time and money on other types of repairs to their vehicles. In these cases, customers stop trusting your shop and may start looking for what they need from competitors or, on the other hand, the services provided may have to be redone, compromising the efficiency of your shop.
It is essential to work with a team of highly qualified professionals who add value to your workshop and generate trust among your customers. You can even display some of your team's certifications in the space so that all customers can verify the qualifications of the employees and/or materials used.
Considering this last point, to ensure the quality of your products and services, don't forget to test them first, in order to optimize the results and minimize the possibility of error.
3. Offer a set of complementary services
Provide a wide range of complementary services to ensure convenience for your customers, as well as increase the average ticket for your auto repair shop, that is, the average amount that customers spend on a service or intervention on their vehicle.
This expanded offer will make the workshop more attractive and profitable, as the vast majority of customers prefer to opt for a single location where they can carry out all services, as it is more convenient, quicker and more comfortable.
Some examples of “extra” services that you can offer are cleaning the interior of the car, specializing in air conditioning, washing and other services.
4. Invest in communication and marketing
One of the main factors that can affect your auto repair shop's sales is the visual aspect of the space, since customers associate cleanliness, organization and care of the space with a higher quality of service. If you ensure a pleasant physical space, customers will more easily trust the shop, boosting its sales.
