The only obsession of any company on Social Networks should be the quality of its communication, since this will be the most powerful magnet to attract thousands of followers and fans.
If you publish quality content through your social channels, you can become a reference in your field over time and thus attract many followers and fans, almost without even realizing it.
10 useful tips
If you don't know how to get started on Social Media or you've never used it professionally before, I recommend that you start slowly and get a little training before you start managing any Social Media profile.
Tip 4: Lack of a Social Media Strategy
The strategy is the map that will guide us on our journey in Social Networks. Without a map, you are likely to be completely lost and more likely to make mistakes when managing Social Networks , or worse, that all your effort and dedication will not be rewarded.
[clickToTweet tweet=”Always follow a good map to guide your journey through Social Networks #Community Manager” quote=”Always follow a good map to guide your journey through Social Networks #Community Manager”]
To create the strategy you will need to create a Word document and an Excel document. In the Word document we will describe all the phases of the Social Media Strategy, and in the Excel document we will create a Project plan in one tab and in the rest of the tabs we will create a publication calendar for each Social Network.
Tip 5: The importance of planning
There are many companies that make the mistake of starting to manage their networks with a complete lack of planning. The strategy and planning of our actions have to be the backbone of our work in Social Media.
There are many tools for analyzing social networks , so we must take advantage of all of them and interpret the data we obtain from them.
Don't forget to use Google Analytics and track social impact as one of the main sources of traffic to your site.
If you want to know or analyze the origin of the visits to your website or to your competitors, I recommend that you use the following free online tools:
Follow . A plugin to install in your czechia email list browser that will allow you to analyze and follow any company, whether it is a competitor or not.
Similar Web. A very comprehensive analytical tool to analyse our competition.
Below I will perform a brief analysis using the Similar Web tool on different Digital Marketing and Social Media Blogs to discover the percentage of traffic that comes from social sources.
Marketing and Web Blog Traffic Sources
sources of traffic from social networks
Social Networks are the source of 26.43% of total visits to the Marketing and Web Blog.
