If you want to optimize the performance of your email campaigns next year, take note of the new features and preferences that will be important in the near future.
TABLE OF CONTENTS
Email marketing trends 2023
1.- Interactivity in emails
2.- Increasingly personalized emails
3.- Advanced automation features
4.- Audio and video format in emails
5.- Use of artificial intelligence (AI)
6.- BIMI (Brand Indicators for Message Identification)
7.- Focus on mobile devices
8.-Design and style trends
9.- Emails in dark mode
10.- Impacts of data privacy
Email marketing trends 2023
In a digital world where competition is fierce and list of morocco consumer email consumer demand is ever increasing, it is essential to keep up to date with new developments, techniques and innovations.
Since a new year is just around the corner, with new challenges for your company, it is a good idea to take a look at the email marketing trends that are just arriving or are slowly becoming established:
1.- Interactivity in emails
GIF in email
2.- Increasingly personalized emails
Internet users don't like to feel like just another number on a list. Today's consumers want closer communication, to see that their needs are truly understood and met. Therefore, it is essential that your email marketing strategy for 2023 includes personalization in every email you send.
Personalization is not possible without basic data about your subscribers, which is essential for carrying out thorough segmentation. This way, you will be able to create more attractive subject lines and also offer content and promotions tailored to each customer. Now, more than ever, taking care of the customer experience is essential.
It's not just about using the recipient's name in the subject and body of the message. You should also personalize the content, remembering that not everyone is interested in the same thing. Thanks to this, each user will feel more connected to your brand in a closer way. You can study their purchasing habits to then create more specific promotions through a personalized message.
