Copy Specialized in Travel
January 25, 2023
Digital nomads have become a very interesting and promising niche market for the tourism sector. And if you want to attract this type of guests, you need to know the needs and tastes of travelers who work remotely while getting to know new places and living new experiences. Designing a marketing strategy to attract digital nomads can help your accommodation balance demand and boost distribution in a balanced way.
For example, some list of hong kong consumer email digital nomads don't travel randomly, but carefully plan their stays using Google Maps to find interesting places to visit. Others, on the other hand, go straight to Airbnb or TripAdvisor to plan their next stay. And then they even try to find roommates to share expenses.
In any case, we could say that the main desire of digital nomads is to have the freedom to choose where to live, as well as to get away from large and chaotic cities. In this sense, some travelers of this type can change accommodation every two weeks , while others prefer to do so every six months. However, most stay in one place for between one and two months.
1 6 tips to attract digital nomads
1.1 1. Offer the right services for that specific niche
1.2 2. Generate discounts for long stays
1.3 3. Invest in SEO
1.4 4. Encourage reviews
1.5 5. Create a guide with places of interest
1.6 6. Associate with one or more coworking spaces
6 tips to attract digital nomads
1. Offer the right services for that specific niche
The importance of knowing the needs and desires of digital nomads is that you have to offer them the right services. You cannot, for example, expect to offer a tourist apartment without a suitable space to work or with a poor internet connection.
Remember that these guests are usually on the property most of the time compared to other travelers , and they will probably work different hours than usual. So, strive to offer the best services to make your guest want for nothing and want to stay much longer. Make sure to communicate this on all the channels you have a presence on.
Check out this example. Meeting rooms and coworking space are what you can expect from this hotel located in Amsterdam :
