Below we explain everything you need to know about microlearning and how you can apply it to your company.
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What is microlearning and how to apply it to your company
What is microlearning?
Microlearning is a learning system based on brevity . That is, extensive content is divided into small topics so that they can be consumed at any time of the day without having to reserve 1 hour or more of training.
Although the different contents may be related and interlinked with each other, they are actually independent. This means that it only takes a few minutes to acquire certain knowledge about a topic, to learn or reinforce a concept or to complement some type of knowledge already acquired.
Advantages of microlearning
If microlearning has become so popular it is because it has managed to bring benefits to both brands and the public. So let's start with the advantages of microlearning for companies:
More profitable: the creation of microlearning courses has a much lower cost than other courses due to their short duration, since the time invested in their creation is less. Despite this, their reach is greater, so they are more profitable.
Great adaptability: any concept can be explained in a brief and concise way, so microlearning can be applied to any subject without problems.
Increase engagement: It is known that audiences prefer short and direct content, so it is recommended that it does not exceed 6 minutes so that it can be consumed at any time of the day and engagement remains high.
And these are the main advantages that microlearning has for the audience:
Greater retention capacity: it has been proven that people retain much more information when it is distributed in small doses.
Compatibility with multiple devices: Material is usually designed to be viewed on different devices, such as smartphones, tablets, computers, etc. In addition, the information is always accessible, so it can be consumed at any time and place.
Less training time: The information is short and direct, so it is not necessary to spend too much time to acquire certain knowledge. This makes it much more attractive to the audience.
Taking into account all these advantages, a company can introduce microlearning to train its employees, as support for face-to-face training and as a presentation channel to clients, among other cases.
