Website development must be the result of a thorough analysis of internal and external factors such as: the company, the competition, customers and suppliers.
Once this analysis has been carried out, we will move on to analyse how the Internet and new technologies influence the relationships between them, and to assess what their needs are in order to satisfy them with our website.
Therefore, as a first point, we must understand the following factors as a methodology to make the presence on the Internet profitable and increase the possibilities of business success using the Internet:
Relations with our customers and suppliers.
Study of business processes (Internal and External).
Technological situation regarding the Internet and information systems.
Knowledge of new HR technologies (both internally and externally).
After analyzing the factors indicated above, we will begin to develop the strategic planning for the implementation of our website. We must consider the following points:
Definition of the scope, objectives, deadlines and resources assigned to the project.
Management training in new technologies and their possibilities.
Definition of the team that will develop the project.
Review of the company's strategic plan and its deployment to integrate the Internet and new technologies into it.
Development of the technological plan based on the needs of the project.
Adaptation of the company's organizational chart to include positions and functions related to the Internet and new technologies.
Review of processes considering how the Internet affects them.
Website or portal design and associated technologies.
Definition of security policies and procedures.
Development of the Internet communication plan.
You may also be interested in: Digitalization of services, digital transformation to improve the Customer Experience
As can be seen in the action plan described above, the development of the website is preceded by significant planning and analysis , due to the great importance of a corporate website within the company's global approaches, whether as an element of the communication mix or as a new commercial channel, since ultimately what we are trying to do with the implementation of a corporate website is to increase the competitiveness of our company by being present on the network of networks.
A good strategy for presence on the Internet involves:
Be acceptable to the entire organization.
Be proportional to the type of usual investments.
Being able to integrate with the company's medium and long-term vision.
Being both visionary and solid.
Maximize the use of existing digital assets.
Efficiently apply equation 98:2 .
Within the different approaches to presence on the Internet, there are basically three different typologies that are worth mentioning:
Continuing Approaches: They reinforce the existing offline business model and use the Internet as another channel. They tend to take advantage of existing digital assets and relationships with current stakeholders to establish themselves online. To achieve success with this model, you must avoid internal and channel conflicts, avoiding cannibalizing your own sales. It is a model based on improving customer service and speed of delivery and is usually adopted by large companies (e.g.: Halcón Viajes, El Corte Inglés, etc.).
Disruptive Approaches: They change the rules of the game completely for the company, both offline and online. This model is usually adopted by new companies that believe they have discovered weaknesses in the usual business models of the specific sector. It can also be adopted by companies in desperate situations but with liquidity, who believe they can reinvent the rules of the game for their business through the advantages of the online world. (E.g.: easyjet, pepecar, etc.)
Hybrid Approaches: Reinforce the existing business model but destroy the rules of the game for different online competitors. This model is usually adopted by well-positioned companies that are willing to change their own situation to benefit from a new business model . It requires a very clear vision and medium and long-term support that supports very significant investments. (E.g. Dell, Cisco, etc.)
You may also be interested in: Neteris Consulting bets on quality software with Oracle Business Intelligence
When it comes to doing something as important as launching a corporate website or portal that will greatly influence the future of our company, it is best to put ourselves in the hands of professionals and first receive a consultancy to help us make decisions about what is best for our company.
Visit our agency's website now if you are interested in improving or launching a corporate website Iniciativas Virtuales [Lab] , more than 15 years of experience implementing corporate websites.
Related articles:
4 objectives of content marketing 5 Types of viral content and 1 #infographic
Corporate Social Responsibility on social media: danger or opportunity?
Corporate identity between creativity and strategy, first step: the logo
Setting goals and measuring results in social media marketing
Trade Marketing – Definition, objectives, functions and current applications
CategoriesBusiness Management , Marketing , Online Marketing
Wyoming and his joke to Intereconomía TV
B2B E-Marketplaces – Consolidated business model
Blog sections
Present
Blockchain
Ecommerce
Companies
Business Management
Gurus and Thinkers
Marketing
Online Marketing
New Technologies
Miscellaneous an chile consumer mobile number list d Curiosities
Latest published articles
Growth Hacker: Functions, tasks and profile
Complete guide to indexing your website and avoiding penalties for duplicate content
The best tips and tricks for learning languages online
The Power of Press Releases: How to Build a Narrative that Wins Over the Media
How automation is transforming digital marketing
Technology consultancy: what it is and what advantages it has for your company
Profile, Functions and Tasks Performed by a Filmmaker
Sales Force: The Key to Boosting Your Company's Growth
Marketing Strategies to Develop Your Personal Brand
Marketing Strategies for the Nutrition Coach Sector
© 2024 Germán Piñeiro's Blog • Created with GeneratePress
