New trends
1. Chatbots: Customer service is becoming more and more virtual. Chatbots are the solution to offer personalized attention 24 hours a day, 365 days a year. This system generates responses to customers, which must be close and should not seem programmed or automatic. It becomes a complementary aid for the customer service department, which serves to filter algeria phone number list their queries and to solve problems with an instant connection. Customers are the most important thing and what must be taken care of the most. That is why you have to satisfy them immediately, improving the experience, facilitating sales and, at the same time, also improving your brand image. For more information on how to get the most out of your chat, don't miss our articles: Chat Marketing and Chatbot, what it is and what it is for.
2. Video marketing : Audiovisual is the most attractive format and is expected to account for 84% of Internet traffic in 2018. It has become the king of social media and the protagonist of many communication strategies thanks to the ease of being consumed, shared and going viral. This favors organic web positioning and increases conversions. The content of the video must be useful for customers and must propose solutions to any problem that may arise, sending a message that is informative and easy to understand. For more information on video marketing strategies on YouTube, click here. The user has to understand and remember it, which is why it should last between 1 and 2 minutes and be short and concise. Specifically, live broadcasts are the ones that have gained the most prominence in the digital world, through applications such as Facebook, Instagram or Periscope. Users receive a notification when the live video starts and can interact by sending comments during the broadcast. Many companies already use this resource in their campaigns, events, presentations, etc., while receiving feedback immediately. Ephemeral content is also used, as is the case with Facebook or Instagram stories , or with the Snapchat application.
3. Micro-moments : Siri and Google Voice have changed our mindset when searching for information. We normally use very loose keywords and no articles. Now, however, the search is more complete, with longer and more natural sentences. When the user consults any topic that comes to mind on their mobile phone, they expect to find the answer and feel satisfied with the information provided. The most important thing is that they receive relevant information in a single click, whenever and wherever, to gain their trust. You have to anticipate the thoughts of users and focus the keyword strategy taking into account the questions they may ask. The content created by the web must be based on their needs and focused on resolving the doubts of micro-moments. Let's keep in mind that 96% of people experience at least one micro-moment per day.
4. Respect personal data : As of May 25, 2018, compliance with the new European data protection regulation will be mandatory. Companies that manage data of European citizens will have to comply with this single legislation .
