Copy SEO Expert
September 30, 2022
It is a common mistake to think that corporate identity, brand identity and image are the same thing. They are related to each other, that is true; however, they have some differences that you need to know so that you can create a complete corporate identity for your tourism business . Let's get started!
First of all, when it comes to internal activities that are crucial in shaping perception , we are talking about corporate identity. These are all the visual elements or, better said, “the face” of your business.
The second thing is that it is india email list normal for companies – of any kind – to want their audience to perceive them in a positive light. To achieve this, it is essential to work on brand identity and the message that your customers receive.
Finally, brand image and design are all those perceptions that customers have , that is, it is the general impression that your guests, for example, have in their minds about your brand based on various associations and beliefs.
Improved loading speedBasically, corporate identity seeks to communicate to the public what your company does. Corporate identity is expressed through corporate design, communication and behavior:
What is corporate design?
Corporate design includes the brand assets. This is what makes your tourism business unique and stand out from your competitors. For this reason, corporate design relates to the logo, name, slogan, color palette, typography, and even the uniforms worn by employees . These are elements that must be defined by a brand guidelines manual that each of the employees must follow.
What is corporate communication?
This is how your tourism business provides information to employees, customers and other stakeholders . This includes public relations, reputation management and internal communication.
What is corporate behavior?
In simple words, it is the essence of your company. Through it, you must show your values, your brand promise and your philosophy . Many brands choose to achieve this through corporate social responsibility actions.
