There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s very important to be able to differentiate between three of the main sources: acquired, organic, and paid.
Identifying your traffic sources is key to determining where you need to put your resources and where they’re going the most. And since your traffic is likely coming through a combination of earned, organic, and paid means, you’ll need to be able to differentiate where each is coming from.
Let’s take a look at each avenue and break down what they look like so you can better identify the most promising channels for driving traffic to your site and ultimately growing your contact list .
What is acquired traffic?
Acquired traffic greece consumer mobile number list comes from web content produced by external sources. Earned media can be boosted by both paid and owned media, as someone may see a paid or organic ad and then share information about your business through digital referrals. However, acquired traffic is largely out of your reach.
Some examples of methods that generate acquired traffic are:
Social media posts from other brands or accounts that mention your business and link to content on a site.
Industry blogs or online publications that include links to your blog or website content
Press mentions, such as listicles or software/service reviews written by industry influencers who rate or recommend your company
Since these forms of promotion seem less manipulated and focus on providing quality information and third-person credibility, they are often a sought-after way to get traffic to the site. The latter two can also help improve your SEO strategy by providing valuable links to your content.
What is organic traffic?
This type of traffic is traffic that comes directly from your owned assets – such as email newsletters, your company’s social media pages, your blog, and any other content you create that’s hosted on your website. This is a valuable form of traffic for businesses, as you have control over the source, the message, and where you direct the traffic. You also have the opportunity to grow this traffic organically through strategic practices – many of which don’t have to be a huge drain on your budget.
