Specifically in education, marketing automation platforms and technology make it possible to handle repetitive marketing activities such as email communication with potential customers or existing students and promotions of new courses.
TABLE OF CONTENTS
Steps to implement marketing automation in education
Identify your customer segments
Identify your acquisition channels
Determine automation entry points
Map the flows
Create relevant content and resources to support your workflow
Choose a marketing automation software
Set up your automation workflow and get it running
Connect acquisition channels to the workflow
Review and optimize
Steps to implement marketing niger email list automation in education
Automating tasks directly results in optimizing not only time but also budget, as well as better performance in metrics.
But how to do it right? Take note of the following principles:
Identify your customer segments
marketing automation
The educational sector is very peculiar when it comes to sending email campaigns, since the relationship with the audience is different from that of a clothing store or a travel agency.
Even if you only offer one course or program, it’s important to identify unique learner segments and create a dedicated experience for them. Once you’ve identified your customer segments, you can use this information to create better automation workflows targeted to each segment , rather than using a blanket approach.
Always remember that personalization powers marketing automation for education
Identify your acquisition channels
There are many different ways that potential students can find your training offer:
Social networks
Web searches
Events
References
Word of mouth
Identifying the most effective acquisition channels to attract new students is the first part of this step.
Next, you need to make sure you understand how those channels work and how your students use them . All of this will help you organize a smooth transition between your school’s registration page and other channels.
