This is why for many people the number of likes, interactions and shares has become an obsession. They want to increase their number of followers at all costs and have a more active account in order to have more reach and visibility. And the easiest way they find to achieve this is through the use of bots on Instagram . But is their use recommended? Or are they harmful?
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Instagram Bots Advantages and Disadvantages
What are Instagram bots?
A bot is a computer program or software that automatically imitates the behavior of a human . And if we apply a bot on Instagram , you can already imagine what they are used for on this social network: to increase the community of followers and interact to be active on this platform.
Although bots have been used for a few years on other social networks such as Facebook or Twitter, this does not mean that they can be used. In fact, Instagram does not allow them (as stated in its terms of use). And it has done everything possible to eliminate accounts that function as bots and thus improve real interaction.
How do these bots work?
Instagram bots use the API to connect to your account and perform automated actions on your behalf . That means they'll like posts, leave comments, follow users, view Instagram Stories , and even send direct messages.
Therefore, once the bot connects to your account, you will only have to configure a few parameters based on what you want your bot to do. Basically, the bot will analyze the audience that interests your brand or business, segmenting profiles to target and interact with. They do this through segmentation of hashtags, by location, users who follow other accounts, etc.
Be careful, bots do not have artificial intelligence and in order for them to perform certain actions, you must configure them. So, what can these bots be used for? In short, for the following:
Follow and unfollow.
Give likes.
Generate comments.
Schedule one of these tasks or several at once.
Many marketers have opted to use bots on Instagram only for specific tasks that save them considerable time. Therefore, they use them strategically for a specific action (such as automating responses) or for a specific time. Keep in mind that even if you can do this, Instagram can detect this activity as irregular and could penalize you.
