Being adaptive is a matter of methodology. That's why more and more teams are abandoning pyramid structures and large long-term projects to adopt agile marketing . This new way of working provides the flexibility we need to respond to a changing environment, but it also involves a profound change in the company's culture. Let's see what north korea email list marketing is and the keys to implementing it successfully .
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The 10 keys to an agile marketing strategy
What is Agile Marketing?
Agile marketing is about applying an Agile methodology to manage and improve the way a marketing team works . This methodology has several important differences from traditional marketing, such as the focus on frequent releases, deliberate experiments, and a commitment to audience satisfaction.
Agile methodology originated in the software development industry more than 20 years ago, coinciding with the development of the Internet. At that time, developers had to deal with constantly changing protocols, while striving to discover and exploit new possibilities of the network.
Since it was difficult to predict what would happen in the future, they had to find alternatives to traditional planning processes. This is how the Agile methodology gradually emerged, a process that culminated in the " Agile Manifesto " in 2012. According to this manifesto, Agile practitioners value:
Customer-centric collaboration over silos and hierarchy.
If we apply this philosophy to the marketing sector, we find that agile marketing teams have these characteristics:
Mindset shift . Agile marketing practitioners think about their work differently. They demonstrate respect, collaboration, and learning and improvement cycles, take pride in their work, focus on delivering value, and have the ability to adapt to change.
Experimentation, iteration, and small releases . Rigid, long-term plans don’t fit with agile marketing. Instead, this methodology relies on doing lots of small experiments and launching them frequently. The results are then applied to the next work cycle.
New leadership approach . Managers and executives in an agile marketing department behave differently. Instead of giving orders and focusing on target numbers, they focus on helping the team.
