Visitors arrive with pre-ordained russia phone number library interest and are led, uninhibited, to the end goal. Tof that singularity, forcing visitors further down the marketing funnel. Goal-Oriented Call-to-Action Links By extension, that means your unique landing pages should have purpose-driven call-to-action links. Every CTA should be a step closer to converting visitors. Most landing pages have fewer than a dozen CTAs and may repeat target destinations. Again, it’s all about that funnel. You want that paid traffic converted to paying customers.
Once a visitor lands, you must act. In that sense, a landing page is like a queue at an amusement park. You’re drawn in by the signs and sounds — in this analogy, the advertising campaign — and immediately funneled onto a one-track path. Now, let me take the comparison a step further. In digital marketing, your call-to-action links are the décor and music scattered throughout the park. At this stage, our target audience is already “inside the park” and interested in your paid advertising.
