To better understand what machine learning is and how to apply it to grow your brand, I want to share with you these 5 ways machine learning is changing digital marketing .
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5 ways machine learning is changing digital marketing
Machine learning, artificial intelligence and digital marketing
Let's start by clarifying the key concepts: what is machine learning and how is it different from artificial intelligence? Although both terms are sometimes used interchangeably, they are not the same.
We call artificial intelligence the ability of machines to imitate the cognitive functions that we normally associate with humans, such as solving problems, reasoning, representing ideas, making plans, processing natural language, and so on.
Within artificial intelligence, there is a particular branch called machine learning . In other words, machine learning is a type of artificial intelligence.
Machine learning is the ability of machines to learn from the data we provide them. It is based on automating the creation of models based on data analysis; the computer learns from the data it analyses by identifying and recognising patterns and this allows it to make data-driven decisions.
In the world of digital marketing , there are multiple applications of artificial intelligence and machine learning, which are becoming more important as we advance in marketing automation. In the following section we will see some of them.
