Why? Before buying a product or service, consumers are i ensuring accurate business and consumer data ncreasingly getting more information. Checking that the purchase really satisfies their need or boosts their opportunity. Looking for real photos of the product, prices, payment methods, etc. In the midst of the information gathering process, your brand shares ground with others and only the one that manages to capture attention wins.
Do you already have a website? Nowadays, every brand must have an information center where users can go to learn more, make decisions and buy.
Having a website gives credibility and trust to the brand, but also, with the ideal content, it can help convert strangers into customers, in addition to appearing in the first results of Google. Remember that the more information your page contains, the more qualified the leads will be.
Content! It's not just about writing what your company does, its years, its vision and goals, this really doesn't interest the consumer. The content must first be focused on solving and helping. Surely you already know who your client is and what they are looking for when they enter your website.
Create content that provides solutions, helps, educates, so that the user's first impression is positive towards your brand and they want to stay with it, use curiosity and traction strategies based on the path they will take.
Facilitate their learning and purchasing experience: Finding the content they are looking for quickly is vital to keep them from leaving your page. Forget about brand ideals, your main objective should be a user-friendly experience, to learn about and of course, buy.
CTAs everywhere: It's hard to know the moment or place on your website when the customer will decide to buy from you, which is why you should create and place Calls to Action in various parts of the site. They shouldn't be the same; you can use your creativity to generate clicks. Remember that they should always start with a verb: download, fill out, schedule, order, etc.
Customer service via social media: super important, it is useless to create a unique marketing strategy if there is no customer service. Remember that if the consumer is looking for information, they will have many questions, this is where your social media team will have to help them and lead them to the sale.
