There is no point in having a team in which everyone is limited to fulfilling an independent function. Everyone must work towards common objectives.
4: Measuring ROI
One of the missions of your project leader and your data analyst is to determine what the real return on investment is that you make in digital marketing. In other words, if you spend $100,000 a month on salaries, software and advertising, and you get back $90,000, the ROI is not adequate and the team needs to optimize the strategy to be profitable.
Compare the average ROI offered by digital marketing agencies, and try to demand that your team meet at least that standard.
5: Constant optimization
Finally, consider that an inbound marketing strategy that doesn't change month to month is suspiciously efficient, or it's not evolving. It all comes down to asking your digital marketing manager this simple question: how are we going to improve our strategy this month?
Obviously, improving your strategy doesn't mean spending more money on advertising, but rather using the information available to create better and better content that attracts more potential customers .
At Atractto, a digital marketing agency with a focus on content , we know how complex it can be to manage an efficient Inbound team, which is why we offer you a high-level service with great customization for the needs of your business. Let's talk, write to us at [email protected]
If you are just starting out in the world of digital marketing and content, we share this Ebook with you in which you will learn the basics to get started with this strategy.
Digital marketing and social media: 8 tips for success
Digital Marketing , Social Media
Digital marketing and social media are two terms that are so closely related that it is difficult to think of them separately. Social media marketing is a fundamental part of any digital strategy, as it allows you to create a community, share content and maintain close contact with your audience.
However, you might be surprised to know that the rule, rather than the exception, is that companies waste all the potential of the networks their audience is on, or that their efforts on them are not aligned with the general objectives of their marketing plan . To prevent this from happening to you and to effectively turn networks into a valuable tool for your company, consider these five tips and don't lose sight of your digital marketing and social media goals.
1.- Define your marketing objectives
Very often we see that everything seems to be in perfect sync in a marketing campaign, except for the management of social networks. It is not unusual to see that there are egypt email address inconsistencies between digital marketing and social networks, as if the social media manager were not an integral part of the digital marketing team. This is the first mistake you should avoid. They are not separate areas. All the actions of each must be in sync with what is established in the marketing plan.
Another common scenario is seeing companies with staff who manage their social media, but they don't have a digital marketing plan in place, much less are they measuring results. Before you invest time, money and energy into any social media action, set clear and quantifiable goals. Do you want to drive more traffic to your site ? Boost sales? Grow your fanpage community ? What other comprehensive actions in terms of SEO , content marketing and lead nurturing are you going to implement?
2. Dynamism and virality, basic for digital marketing and social networks
People use social media to have a good time and to find interesting content that fits their profile well. On the other hand, hundreds of thousands of companies already have a presence on them in one way or another. That's why breaking away from traditional formats is necessary if you want to capture your audience's attention. Try to break away from the mold and share dynamic and easily viral content.
