As we all know, every email you send has a lot of potential, especially when it comes to your return on investment. If you're still not seeing the results you expect, chances are you're making one of these four mistakes. Let's take a look.
Mistake #1: Paying little attention to your subject line
First thing to note: Email subject lines are important. Really, REALLY important. 69% of email recipients report flagging an email as spam based on the subject line alone. With an average open rate of a paltry 17.92% there's a lot going on and a lot of reasons why you might not be paying enough attention to your subject line.
Your subject line is the first impression recipients of your campaign will have and plays a major role in whether or not someone decides to open your message. You should make your subject lines engaging, enticing and personal while avoiding bad behavior, for example; the inclusion of filler words or words that trigger spam or even the use of all capital letters.
Mistake #2: Not benefits of using the indonesia phone number list adding a human touch
People like to hear from real people. This person-to-person connection is integral to marketing, not just for emails, but for most of the techniques you use to guide potential customers along the buyer’s journey.
Recipients don't want to feel like they're on the other end of a robot or that they're receiving rote communications. Marketing emails without a clear, real, designated person behind them are less personal and make your recipients feel like just another fish in a pond. Try to always have your emails come from a real person within your organization, ideally a sales rep or a member of the marketing team. And in fact, it doesn't hurt if you're sharing important company news, the email comes from your president or CEO.
Keep in mind that this person doesn't have to send the email from their computer. The idea is to attach their name and contact information to give it a personal touch, so your recipients have a direct person to contact if they have a question or comment.
