Performance marketing strategies for the tourism sector are also adapting to new preferences and opening up to new channels to better reach wider audiences. However, email marketing is still not fully exploited, even though it has endless possibilities in the industry.
TABLE OF CONTENTS
How to apply email marketing to the tourism sector
1.- Emails, post and pre-booking
2.- Welcome the user and generate expectations
3.- Feedback emails
4.- New releases
5.- Expand your client mayotte email list portfolio with useful strategies
6.- Loyalty program
7.- Reminder to build loyalty and stay top of mind
8.- Re-engagement programs
9.- Thank you email
10.- Availability alerts and price drops
How to apply email marketing to the tourism sector
According to data from Text 100, 55% of travelers are influenced by internet searches.
This means that a large part of your potential audience carries out a research process on digital platforms before taking the step to contract or purchase a service or product. Therefore, before launching email marketing campaigns for the tourism sector , you must clearly establish the bases on which your strategy will work.
For example, do you have a quality database, created by yourself and have you segmented it? Do you automate your email marketing strategy to retain and build customer loyalty? Do you know what type of actions you can launch via email? And what goals you can meet with each of them?
There are many types of emails you can develop for your promotions. And the best thing of all is that with email marketing for the tourism sector you can avoid all the obstacles that can negatively influence the traveler's experience, as well as enhance the strong points that help close sales.
