Today, more than 50% of the world's population has access to the Internet, and every day more and more people use it as their primary tool for searching and purchasing products and services ( We are social ). If your business does not have a solid online presence, you are losing practically more than half of your potential customers.
Maybe in the past your customers found your business through different channels, but you should keep in mind that the chances are that now they are searching online, not on the street, or in the yellow pages, or through recommendations from acquaintances.
It's not just about getting found, it's also about offering them the chance to buy online. According to Forbes , e-commerce is growing at a rate of almost 30% annually in Mexico, which means that more and more users are choosing to buy and pay for their items and services directly on the seller's website or through an app.
2: You will be able to attract new clients with digital marketing strategies
Most marketing strategies that help you attract new potential customers and transform them into effective clients can only be deployed effectively and economically through digital means. Inbound content generation, for example, has proven to be a tool with one of the best returns on investment in terms of sales ( Content Marketing Institute ).
You may have customers coming to your business who are ready to buy, but what about all those prospects who are at a different stage of the buying process? How can you reach them before your competition? How do you ensure they already trust you when they make their decision?
Investing in digital content serves precisely to widen the mouth of your sales funnel because you begin to generate content for users in the discovery stage, and therefore increase the number of conversions you achieve.
3: You will gain confidence and authority
Needless to say, if a company or business lacks a digital footprint and content, potential customers will feel much less trust in it. It is as if it has no objective backing at all, almost as if it does not exist in real life.
In fact, 61% of B2C users believe that reading a simple recommendation on a blog helps them make a purchasing decision ( Content Marketing Institute ), and 95% of B2B users take into account the creation of their own and relevant digital content when evaluating the reliability of a company ( Demandgreenreport ).
4: Prospects will find you on search engines before your competition
Imagine that a car gets a flat fiji email list tire two blocks from your tire repair shop. You may be the closest option, but the driver doesn't know that. He will search for tire repair shops on Google Maps, and if you are not registered with Google My Business , the system will have no way of referring him to you. Instead, it will send him to the nearest repair shop that is registered, even if it may be five or six blocks away.
This is one of the most typical examples that prove that digital marketing is not just for medium and large companies. Even small and family businesses need to have an online presence to remain competitive.
As we mentioned earlier, only a small portion of your entire universe of potential customers is ready to make a purchase. This doesn't mean you should resign yourself to passively waiting for customers to come to you at the right time and place.
