Seasonal shopping - Christmas, Valentine's Day, Mother's/Father's Day, etc. - has been moving online in recent years, partly because it's more convenient, but also because these types of purchases are the worst in terms of what to give as a gift or when to go buy it.
What is showrooming?
It is a simple process that surely all of us online have done at some point.
Have you ever seen something in a store and then, at the time or later, went online to try to find it and find out the price? That's showrooming.
Showrooming can work for or against your company. Here you will find the keys
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What is webrooming?
Webrooming is basically the opposite of showrooming. It is when consumers research products online and then purchase them in a store after being able to touch or even try them on.
Amazon has a customer service that is perhaps unmatched in terms of quality, in addition to having a portfolio made up of almost all existing products.
Webrooming is basically the opposite of showrooming and can also be optimized.
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Mobile strategies to take advantage list of aruba consumer email of showrooming
The “showrooming” trend has been growing steadily in recent years, with more and more consumers heading to the local high street or shopping centre to peruse the aisles of shops and get inspired before turning to their mobile phones to check whether the same products are available cheaper online.
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But showrooming doesn't have to be seen as a negative for retail. There are strategies retailers should follow in their mobile advertising to secure a sale, rather than simply watching the customer leave their store and, with them, the potential for a sale.
Mobile strategies to take advantage of showrooming. #marketing
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1. Target shoppers by offering free Wi-Fi
One of the best ways for any advertiser to target people while they are shopping is to take advantage of Wi-Fi, which is increasingly offered through small shops, malls or even in city centers. Nowadays, it is easy to find some form of free Wi-Fi and shoppers make use of these networks while they are resting, having a bite to eat or having a coffee. This is one of the best times to target the consumer. If an advertiser works with a free Wi-Fi network, they can reach consumers through relevant and timely ads that are timed to their current location or recent shopping activity.
