For every taste
Competition is particularly intense in the UK, with mobile operators united states of america phone number library creating virtual operators on their own resources that target specific audience segments, such as OXI Vodafone and Three's SMARTY, which are direct competitors to "classic" MVNOs.
According to experts, competing on the basis of price for communication services is not an option today. Companies need to create additional value. For example, Sky Mobile became the first virtual operator in England to allow users to return unused mobile traffic in the form of cash.
Another interesting business case is the virtual operator Superdrug, launched in June this year on the Three network. It has developed a special loyalty program for customers in the form of double points on a bank card for various communication services, stimulating them to connect to this MVNO.
Differentiate this
The secret to the success of the MVNO project is in additional services.
Thus, the virtual operator Vyke offers its users additional numbers on one SIM card. And MVNO FreedomPop offers free calls at the basic rate. According to the president of FreedomPop, Nicholas Constantinopoulos, virtual operators should be flexible enough to provide both free services and additional functions to the basic package for a separate fee.
Another interesting example of differentiation is the inclusion of cloud video games in the MVNO’s portfolio. Video games will be especially popular after the launch of high-speed fifth-generation (5G) networks, and with their help, MVNOs will be able to reduce customer churn. Operators will integrate SIM cards into a set-top box, computers or smart TVs. “This service will be an additional source of income for MVNOs,” says Javier Polo, CEO of video game company PlayGiga.
MVNOs can also use their customer data to offer credit services. Juvo CEO and Managing Director Steve Polsky says MVNOs could start by offering small loans, such as financing the purchase of subscriber terminals.
