Marketing specialists The Creatives tell us how search engines work, what are the ranking factors. But let's start at the beginning. What is SEO?
Basically, SEO is the art of attracting customers to your website from search engines. SEO includes:
Analysis of the site, niche and competitors.
Creating a semantic core is the selection of key queries that users search for in search engines.
Internal optimization: Creating the correct site structure, optimizing facebook phone number data and meta tags, internal linking, working on site usability.
External optimization, which includes obtaining external links, mentions and social signals.
Conversion optimization is the conversion of visitors into customers.
Table of Contents [ Hide ]
Why SEO Matters
How SEO works
How Search Engines Work
Ranking factors
What is included in SEO?
Define goals
Target audience analysis
Why SEO Matters
If your business wants to attract new customers from search engines, SEO will be an important part of your internet marketing strategy.
A well-executed SEO strategy ensures a steady flow of potential customers.
SEO increases traffic. The higher your site ranks in search engines, the more visitors you can expect to receive on your site.
How SEO works
Simply put, SEO helps show search engines that your site and content are better than your competitors and deserve a higher position at the top of the results.
This is because all search engines have the same goal: to show the best and most relevant results to their users.
The exact way you do this depends on the search engine you're optimizing for.
How Search Engines Work
All sites are part of the World Wide Web and are linked by links.
Search engines are like spiders. They crawl around this web, opening new sites and pages.
Search engines work in 3 stages:
Crawling: First, they “scan the web” finding pages to add to their database.
Indexing: Results are sorted or “indexed” and added to your database.
