CEO and Project Manager
March 16, 2021
You have probably asked yourself at some point “What is CRO” and today we give you the solution. The acronym CRO is used to identify ( Conversion Rate Optimization ) or in Spanish (Conversion Rate Optimization) is a process of study and analysis of all those variables that can influence the conversion of a website, when seeking to achieve a specific objective.
CRO is all about optimizing your conversion rate. In more concise terms, it allows you to make your sales process as efficient as possible, and thus increase your revenue, which is ultimately what every business owner yearns for.
How to achieve this? Mainly Jamaica Email List through testing to understand what is working best to convince your website visitors to take the action you want.
The importance of CRO in the tourism industry.
You need to understand that website traffic – even organic traffic – has a cost. Therefore, knowing what actions to take is very important to achieve your marketing and sales goals.
CRO allows you to ensure that as much of that traffic as possible is converted into sales or bookings. It also helps you detect whether you are missing out on valuable opportunities due to errors in the conversion process.
From Asiri Marketing we want to share with you some benefits that Conversion Rate Optimization can bring to your tourism business:
Understanding how your buyer persona behaves , their tastes, and how you can best incentivize them. This information is really valuable when implementing your strategies.
You will improve the ROI of the initiatives that make up your online marketing strategy.
You will improve the user experience when browsing your website, as it definitely increases the chances of conversion.
It helps you save time and money, because the higher your conversion rate, the less time it will take you to achieve your revenue goals.
Basic principles for its execution.
Like any marketing strategy , CRO also follows a method. The more committed you are to each stage of this process, the better the results will be:
1. Collect information.
Any tests you are going to run should be based on data collected (never based on hypotheses or assumptions). Do your research and gather the information that will be useful to you in making the appropriate changes; this way you will avoid your tests failing to identify what really works.
