Graphics and Videos
Graphics make your email colorful and pleasing to the eye. In HTML-based emails, you can include stunning images that add aesthetic value to your communication that your readers will find more appealing than plain text emails. After all, a picture is worth a thousand words and this japan consumer mobile number list statement is true because your customers will understand that your messages are much better through images and text rather than just plain text. If you use Benchmark Email, you can even add videos to your email easily by simply dragging the videos into your email layout. However, it is important to use graphics and videos wisely because too many images make your email heavy and difficult to open. Emails overloaded with images and videos will trigger spam filters and may never reach your customers. Even if you do, they may not be able to see what your email contains.
Links
Links are very useful for two reasons. Firstly, they can make your campaigns more interactive as you can add and carry articles or comments from experts in your field. Secondly, they reduce the overall length and size of the email. For example, if you are a water filter supplier, then you can add a video of how the filters work on your website and provide a link in the email. Links will ensure that the emails do not take too long to open.
Background
The overall look of the magazine makes a big difference. You can include great content, but your customers won't read it if they don't like the overall look of the email. If you're going to use a dark font color, use a light background color, preferably white. Avoid using an image for the background unless you're sure your customers are using an email client that automatically downloads images.
