It's time, therefore, to give your e-commerce a boost so that it's more profitable than ever. Don't know how? Here are 20 proven marketing strategies to increase your e-commerce sales .
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20 marketing strategies to generate more sales in your ecommerce
1) Define your sales cycle
Not all e-commerce sites are the same, nor do the same strategies work for them. In some cases, the decision-making process is long, while in others, users buy impulsively.
In order to adapt your marketing strategies , you need to understand the customer journey step by step, from the first time they come into contact with the brand until they complete the online purchase. So do your homework!
2) Optimize product descriptions
Product descriptions are very important for generating sales, as they serve a dual purpose:
On the one hand, they improve the SEO positioning of the store and the products if you introduce the right keywords. This can help you stand out from the competition and generate qualified traffic.
On the other hand, they help customers resolve their doubts about the product, which increases conversions and reduces the likelihood of returns.
3) Improve your photos
It's clear that when it comes to buying, products are what we see through our eyes . Although descriptions are very important, in the end marketers know that images "sell" and that attractive photographs make a big difference in conversion rates.
So, if you've been neglecting this aspect of your e-commerce, it's time to get up to speed! Include well-lit product photos, without distractions and from different angles. And if you really want your online store to stand out, you can try 360 product photos : with a little skill, you can even take them yourself with your mobile phone.
4) Make videos
Product videos are a great way to address common customer concerns and increase their confidence in what they're buying. Go ahead and include unboxing videos and tutorials for your best-selling products.
