Wordpress & SEO Manager
January 19, 2021
It is clear that one of the trends that will continue to mark tourism in 2021 will be local travel. This is why those holidays that can be done by car will be preferred by people who do not want to stop traveling, but now do so within the country. Organic searches are a determining tool when it comes to increasing the generation of qualified traffic in your business. Hence, Local SEO is very precise for very specific and very georeferenced searches.
With this in mind, Asiri Marketing proposes that you put all your efforts into boosting local SEO . This will allow you to improve your occupancy rates and reduce distribution costs, thanks to the increase in direct customers.
But what is local SEO?
It's no secret that Google has Jamaica Email Address become a tool we turn to to find all kinds of information. And when we say we can find everything, we mean everything! We're sure you can confirm this yourself.
And your potential customers do too, they go to Google to find restaurants, plumbers, painters, hairdressers, whatever they need. So when it comes time to plan a vacation, what will they do? They will go to Google.
Do this practical exercise yourself:
Search Google for a place you want to travel to and a box with markers on a map will immediately appear. When you click on it, you will see the map with a list of results on the left. These results are the hotels that have very detailed information: contact information, reviews, and very clear directions on how to get there, among other important data.
How can your property appear in local search results?
Well, you might be wondering what you need to do to appear in these privileged results.
It doesn't matter if your potential customers are looking for local travel or if, for example, they are near you using their mobile phone to search for a hotel with a pool. The most important thing is that you must appear in the top positions, and you can achieve this by putting into practice three fundamental keys:
Use Google My Business .
To optimize local SEO, the first and most fundamental thing you should do is open a profile on Google My Business. There you can complete, in a very simple way, the process of creating and verifying your hotel profile.
In conclusion, you can get a very complete ad for free there . You can provide all the relevant information, photos and you can receive user ratings.
Take the time to provide as much information as possible so that when your potential customers are looking for a place to spend their next vacation, you can answer all their questions and they will choose you over your competitors.
