But what has really happened in recent months to our content consumption habits? To answer this question, let's look at the results of Chatbeat's global interaction study for the second quarter of 2020.
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Content consumption by average interaction time
To measure the interaction between users and content, the Chatbeat study proposes a metric called "engaged time . "
Engagement time is the average amount of time users spend actively interacting with content. To properly assess this metric, it is important to note that 45% of readers who load an article abandon it within the first 15 seconds, and more than 60% of them never return.
During the second quarter of 2020, engagement time was high across the globe , perhaps reflecting more free time on their hands. Additionally, data shows that readers who engaged with a piece of content for at least 15 seconds were more likely to return.
Globally, this was the average interaction time by region:
Latin America: 36 seconds . This is the second pakistan email address in which this region has positioned itself as a leader in this metric and continues to trend upward since 2019.
Africa: 35 seconds . This region is also on an upward trend, with the average engagement time being 31 seconds in the last quarter of 2019 and 33 seconds in the first quarter of 2020.
Central and Eastern Europe: 29 seconds .
Content marketing - content consumption trends in the era of coronavirus - reader engagement
Content consumption by source ("referral")
Traffic from mobile phones
Mobile traffic increased worldwide . The global leader is Central Asia, with 87% of traffic coming from mobile (up 10% from the previous quarter). Engagement with content related to the global pandemic has been a clear driver of cross-device referrals.
In second place is Africa, with 83% of traffic coming from mobile (in the first quarter of 2020 this figure was 80%). In the rest of the world we can see more modest increases, between 1 and 2%. The figures range from 62% in Central and Eastern Europe to 77% in the Middle East.
