Today, an optimal SMS Marketing strategy can provide a high opening rate to brands that opt for this channel. Likewise, by using emoticons in SMS marketing they enhance what they aspire to communicate.
Emojis offer the opportunity to enhance the message or information you want to convey , as they are a visual element that humanizes a text.
TABLE OF CONTENTS
Benefits of using emoticons in text messages
Advantages of using emojis in text messages in data
Tips for successfully including emoticons in an SMS strategy
1.- Segment customers well
2.- Know which emoji to use in each case
3.- Be careful not to palestinian territories email list verdo it
4.- Unify criteria in the emoji and message strategy
5.- Being able to transmit emotions in the best way
6.- Know the moment to use them
7.- Perform A/B testing
8.- Use emoticons depending on the sector in which the company operates
Benefits of using emoticons in text messages
Benefits of using emoticons in text messages
Betting on using emoticons in SMS marketing for different promotional campaigns can bring very important benefits. It is estimated that by 2024, 80% of people worldwide will have access to a mobile device . Therefore, the number of people likely to receive a message of this nature is enormous. In addition, it is a non-invasive means of communication.
In addition, it offers an average opening time of around 3 seconds from the moment it is received by the user. The immediacy and effectiveness it offers make SMS Marketing unique and if that message includes an emoji, the results can be even better.
Among the advantages of including emoticons in SMS marketing are the following:
It allows the messages being sent to be much more attractive, both visually and informatively.
They are used to convey a feeling and humanize a message.
They are used to represent emotions that cannot be expressed in words or to help understand something complex.
They act as connectors between a brand's message and the young public that is more accustomed to this type of message.
They introduce colloquial and humorous elements into the message.
