Google Tag Manager is the best way to manage tags without having to wait for your company's IT or programmer to respond to your urgent question 5 days later.
Because… surprise! You can create, publish, manage or modify tags on your own. And no, you don’t have to get a master’s degree to be able to do it.
At Kiwop we care about you and your company, so we recommend that you don't miss this blog about why you should use Google Tag Manager.
Go on, keep scrolling!
What is Google Tag Manager
But let’s start at the beginning… What exactly is Google Tag Manager?
This is a tag management tool that allows website owners to easily add and manage code snippets or tags needed for user tracking and analytics.
With Google Tag Manager, you can add tracking tags for Google Analytics , digital advertising through Google Ads or Facebook Ads , remarketing, and many other tools, without having to manually modify your website's code.
What does this mean and how can it help you? You can add, edit or delete tags quickly and easily, without needing that programming master's degree we mentioned, which saves time and reduces the need for specialized technical knowledge.
Additionally, Google Tag Manager also allows you to define custom variables , triggers, and event tags for more advanced and detailed tracking of user actions on your website.
If the latter sounds like gibberish to you, we are sorry, it is exactly what our colleague from the web department told us .
But we translate for you: in short, you can create labels in which you are the one who decides what information you want to capture from the user (for example, the value of the purchase) and that can be useful for reports and web analytics .
In short, Google Tag Manager is a powerful and easy-to-use tag management tool that makes it easy to track and analyze users on your website and helps you make decisions based on the data it captures.
how google tag manager works
The 6 advantages why you MUST use Google Tag Manager
If all we have told you seems little to you, we will tell you the 6 main advantages of using Google Tag Manager, GTM for friends.
What are you waiting for to meet them?
Ease of use
As we were saying, Google Tag Manager allows you to create tags and all their variables without needing to know code or touch anything on the website.
This makes it a very easy-to-use tool that allows you to add, edit and delete tracking tags quickly and easily.
In other words, you don't have to be a web coding genius to be able to use it optimally .
Time saving
By using Google Tag Manager , you can save time by avoiding having to manually modify your website code to add tracking tags.
And as we were saying, you won't have to wait for a response from a computer technician either. Something that also saves a lot of time (we apologize to those who read this).
Flexibility
Google Tag Manager allows you to define custom variables, triggers, and event tags for more advanced and detailed tracking of user actions on your website.
This will help you obtain valuable data and use it to optimize your campaign and conversions and improve results.
Integration with other marketing tools
Google Tag Manager allows integrations with most digital marketing tools , such as Google Ads , Google Analytics , Facebook Pixel , and even if it doesn't allow integrations, you can create custom tags, so you can create tags from GTM to track any platform .
google analytics y google tag manager
Improving website performance
By using Google Tag Manager, you can reduce your w korea telegram phone number list ebsite's loading time because tracking tags are loaded more efficiently.
In fact, GTM is like a big container for tags , so instead of needing to install the tags or codes for each of the events, you will only need to install the GTM tag on your website to record the rest of the data.
Control and monitoring
As a big container for tags, Google Tag Manager allows you to control and track all the tracking tags on your website, without having to check thousands of other pages or websites, helping you to identify and fix problems quickly .
The things you're missing about how GTM works
As we were saying, it is very easy to use Google Tag Manager, so we are showing you a short guide on how to use it .
Of course, it will always be better if you use it with digital marketing and web development experts like us.
What are you still doing here? Keep reading!
Add the Google Tag Manager code to your website
To start using Google Tag Manager , you need to add its code to your website. This is usually done by including a small piece of code in the header or footer of your website.
For that, it is better to ask a web department for help . That, or to destroy a website. Whatever you prefer!
Create labels
Once you've added the Google Tag Manager code, you can start creating tracking tags.
Tags are pieces of code that allow you to track user actions on your website, such as page views, link clicks, and conversions.
Set triggers
After you create your tags, you need to set triggers . Triggers are rules that determine when a tag should fire on your website. You can define triggers for events such as a page loading or a user performing a specific action .
For example, if you create a Google Ads campaign and want to count a form registration as a conversion, you can set the trigger to be the “thank you” URL after filling out the form.
conversions in google tag manager
Post your container
Once you've created your tags and triggers, you need to publish your container on your website. By doing so, the tracking tags will fire based on the rules you've created for them, for example; to trigger a conversion from Google Ads or to trigger a landing page visit from Facebook .
Track and analyze
Once you've published your container, you can start tracking and analyzing user actions on your website.
You can use Google Tag Manager's built-in tools , such as Google Analytics , to analyze the data collected and make informed decisions based on it.
Incorporate Google Tag Manager into your strategies
