CEO and Project Manager
October 25, 2020
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0.0.1 Video marketing has tremendous benefits for the travel industry. Therefore, engaging with the video consumption trend can be directly proportional to an increase in traffic and direct bookings on your accommodation website.
0.1 Factors to consider when working on a video marketing strategy:
Video marketing has tremendous benefits for the travel industry. Therefore, engaging with the video consumption trend can be directly proportional to an increase in traffic and direct bookings on your accommodation website.
Video consumption on YouTube has increased tenfold in recent years, and is increasingly catching up with television's share of viewers . YouTube allows anyone to create a free apan Email Address account and upload a video . Videos on the social network range from a few seconds to several hours in length, and production quality varies from professionally produced film trailers to unedited videos captured on smartphones. Plus, YouTube videos don't need to be customized to fit the platform.
Factors to consider when working on a video marketing strategy:
Impact on certain market niches: Millennials' audiovisual content consumption trends are moving away from television in favour of digital streaming content.
Repurposing content to generate engagement: Creating videos makes this an ideal format for repurposing content from different areas for the hotel's digital marketing strategy and boosting their visibility. If we offer interesting video content, we can increase traveler engagement.
Low cost compared to the traditional approach to video marketing: Current technology allows us to give visibility to our video marketing campaigns through platforms such as Facebook or YouTube.
Video Marketing Trends for Hotels
Here are 2 trends in video marketing that will be implemented progressively with greater impact:
1. 360 vr video.
This is a video recorded with many cameras, the more the better, or with an omni camera. The intention is to give the viewer the authentic sensation of being transported to another reality, living a totally immersive experience . It is a really impressive new technique, which transports your audience to a new reality. If we use virtual reality glasses, the sensation increases a lot. YouTube was the first social network that allowed the publication of this modality.
2. The cinemagraphs.
Cinemagraphs are moving images that narrate poetry, storytelling in frames, feelings and sensations that are impossible to convey with a static image . They are a mix of photo and video. In reality, it is a photo with one or two moving elements that stand out and attract attention. It is nothing more than an animated gif but with ingenuity, because the contrast generated by movement in a photo is very striking.
