It's well known that digital marketing offers a wide range of effective strategies for companies to position themselves in the digital and commercial market. However, one of the biggest mistakes that leads to wasted time and resources is failing to define the buyer persona before launching a marketing campaign.
But what is a customer profile and why is it so important? It's a fictional character that represents the characteristics of a brand or company's ideal customer. To create it, demographic data about the buyer, such as age and education level, as well as their interests, needs, and motivations, are included.
Without a doubt, this information is truly valuable for better understanding what a particular audience is looking for in a product or service, and it contributes to decision-making about the best channels to reach them.
Of course, whether for inbound marketing or lead generation , it's important to define a buyer persona for each of the company's target markets or audiences. This allows you to tailor marketing campaigns chinese overseas british data and ensure they're relevant to potential customers.
If you're looking to boost your products and services' positioning, continue reading and learn how to properly define your target audience profile for your brand.
Types of buyer personas
Before learning how to build your target audience, you need to understand how they are classified. This way, you can determine what type of customers you need and how to optimize your digital strategies based on that classification.
Main : Focused on the stereotype of the customer who makes the purchasing decision directly.
Secondary : This is the customer profile that influences the primary buyer persona during the purchasing process. This category includes digital advisors, influencers, advocates, and recommenders.
Negative : This is a customer whose needs don't match what the company offers; however, they may show interest in marketing campaigns.
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