Use psychological sales triggers in a targeted manner

[sumaiyakhatun27]

People generally don't buy for purely rational reasons. Psychological mechanisms play a crucial role in triggering a buying impulse.

Two particularly effective methods that online shop operators can use are social proof and scarcity:

Reviews and customer opinions increase trust. Shops with authentic physician database customer reviews achieve up to 270 percent higher conversions than those without. Reviews with images or video testimonials are particularly effective.
Artificial scarcity creates urgency. A simple message like "Only 2 left in stock" or "This offer ends in 24 hours" significantly increases people's willingness to buy.
But be careful: Fake scarcity or purchased reviews damage the shop's trust in the long run. Transparency and authenticity are therefore always crucial.