Email calls to action will be things like “Shop now!”, “Explore the collection,” or “Learn more here.”
Different call-to-action buttons or even scannable QR codes might resonate with your audience – you need to experiment and track success to find out what works. Maybe the color, placement, or font needs adjusting. Maybe the words themselves could be more interesting.
Finding what works for your business and your shoppers will increase open rates and bring users closer to purchasing.
Email Newsletter
Send product exploration and abandonment emails
Sometimes, users need an extra push to make a purchase. For example, imagine someone has already made some kind of effort. Let’s say they’ve visited the website, maybe even added a few items to their cart, but haven’t followed through and completed the transaction.
Email is the perfect tool in this situation. A quick personalized follow-up reminds the customer architect data why they were interested, even better if the email contains a discount code or additional incentive!
Run A/B tests
Email Marketing ROI
With A/B testing, you can tweak various aspects of your email campaigns and see how that affects your email ROI and other KPIs.
So, an AI-powered company could A/B test subject lines to promote conversational AI call centers . Keeping everything else the same about the email, they could send one version with human-generated copy and one with an AI-generated email subject line.
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