Copy Specialized in Travel
October 25, 2020
Valuable content for customers is one of the fundamental pillars of any Inbound Marketing strategy whose approach aims to be responsible and honest with its environment. We encourage you to adopt some of these tips to improve the value proposition of your hotel blog and improve the visibility of your content.
At Asiri Marketing we continue our crusade to implement responsible and honest marketing strategies with the market. The natural evolution of marketing goes hand in hand with the customer and content is one of the main “spearheads” that companies have to connect with the traveler.
Hotels must understand Inbound Marketing and adapt their communication processes towards a more horizontal exchange . Verticality is a thing of the past and we like to feel list of jordan consumer email integrated, supported and part of the family, within a sector such as tourism in which proximity to the traveller is a differential (although there are always some weirdos who like an aseptic life). Since this is not our case, we are committed to short distances, as in the famous Brummel cologne advertisement .
Table of Contents [ Hide ]
1 FINDABLE.
2 LEGIBLE.
3 UNDERSTANDABLE.
4 SHAREABLE.
5 ACTIONABLE.
FINDABLE.
SEO to improve your content's findability.
It is important to create content thinking that one day someone will find it and love it . When we talk about “being found”, we are referring above all to it being indexed in search engines and having a volume of potential searches. Including the main keyword in the H1 and H2, inserting the keyword in the title and in the meta-description of the content or including links to related content are some factors to optimize the SEO of the article.
We have an article here that may interest you: “ SEO factors to improve web traffic for your accommodation ”
